Coffee, Clients & Naptime

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Sarah Maree

20 July 2026

18m 57s

AI Noise, Your Human Design & Why Discernment Is the New Strategy

00:00

18:57

Something is shifting in the online space right now. Not in a new-trend-to-keep-up-with kind of way. In a something-is-actually-changing-about-how-this-all-works kind of way.

And if your business has been feeling heavy, scattered, or like you're doing a lot but nothing is quite landing, this episode might be the reframe you didn't know you needed.

Because the problem probably isn't your strategy. It's that you're trying to filter too much without a clear lens for what's actually yours to act on.

That lens? It's called discernment. And right now, it's the most important business skill you can build.

In this episode I cover:

  • Why information overload, not lack of information, is what's actually keeping women stuck in their businesses
  • What it feels like to operate without discernment, and why it's so easy to normalise
  • What discernment actually means in a business context and the questions I use to filter what the internet throws at me
  • Why the online space, AI content and the noise are only going to get louder, and what that means for how you build
  • Why Human Design is my answer to the noise and how it gives you a personal filter that doesn't change with every new trend
  • What discernment looks like in practice and the simple question to ask before you add anything new to your plate

Links + Resources

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